bricks-and-mortar


bricks-and-mortar
adj.
Describes a site that has a physical presence in the real world (as opposed to a virtual presence in the online world).
Example Citation:
"No single company has been able to succeed thus far as an on-line threat to brick-and-mortar shopping malls anchored by giants such as Wal-Mart, Target or Sears. If Amazon does — and analysts say the chances are good — it could be a booster rocket for electronic commerce in the consumer market."
— Steve Rosenbush, "Amazon will be a Net mall," USA Today, September 30, 1999
Notes:
I'm a little late on this one since this phrase has been around for many years. In fact, the Oxford English Dictionary traces this phrase back to 1863(!):
"The plant must be sold, the brick and mortar walls demoloshed."
— P. Barry, Dockyard Economics, 1863
We've seen a resurgence in its use of late, however, presumably because it provides a nice (and these days necessary) contrast with online or virtual. — Paul
Related Words: Category:

New words. 2013.

Look at other dictionaries:

  • bricks-and-mortar — bricksˈ and morˈtar adjective (of a commercial enterprise, etc) not using the Internet to conduct its business • • • Main Entry: ↑brick * * * bricks and mortar UK US adjective only before noun business a bricks and mortar business is a… …   Useful english dictionary

  • bricks and mortar — bricks and mor‧tar [ˌbrɪks ən ˈmɔːtə ǁ ˈmɔːrtər] noun [uncountable] informal PROPERTY buildings such as houses, offices, and factories: • The hospital would cost about £37 million in bricks and mortar and another £10 million for equipment. * * *… …   Financial and business terms

  • bricks-and-mortar — ☆ bricks and mortar [briks′ən môrt′ər] adj. of retail business operations in stores, as distinguished from those strictly using mail or, esp., the Internet: also brick and mortar * * * …   Universalium

  • bricks-and-mortar — ☆ bricks and mortar [briks′ən môrt′ər] adj. of retail business operations in stores, as distinguished from those strictly using mail or, esp., the Internet: also brick and mortar …   English World dictionary

  • bricks and mortar — ► bricks and mortar buildings, especially housing. Main Entry: ↑brick …   English terms dictionary

  • bricks and mortar — noun building material consisting of bricks laid with mortar between them • Hypernyms: ↑building material * * * bricks and mortar Brit : houses and other buildings especially when people consider buying them because of their possible future value …   Useful english dictionary

  • bricks-and-mortar — UK / US adjective [only before noun] business a bricks and mortar business is a traditional business that does not operate on the Internet • See: clicks and mortar …   English dictionary

  • bricks-and-mortar — adj. Bricks and mortar is used with these nouns: ↑retailer …   Collocations dictionary

  • bricks and mortar — UK / US noun [uncountable] a house, flat, or other building considered as property Most of their money is invested in bricks and mortar …   English dictionary

  • bricks and mortar —    An established trading company (office/shop) is referred to as a brick and mortar business.     Click companies refer to internet based operations.    Companies which do both are called bricks and clicks .     Click businesses are usually more …   English Idioms & idiomatic expressions